Insights and Project Stories

Here I share practical advice, behind-the-scenes looks at product development, and tools I use to take ideas from concept to production. Whether you’re a startup, manufacturer, or just curious about how real products come to life, there’s something here for you.

Insight

Building a 3D Print Quote Tool with Vibe Coding

I first came across the idea of “vibe coding” on a few recent podcasts. The…

web@et-id.comJune 18, 2025

Insight

Why This Foil Mounting Product Never Took Off (And What It Taught Me About Trust)

Not every project ends with a product launch. Some end with insight. A while back,…

web@et-id.comMay 21, 2025

Insight

Product Design Tips for Hardware Startups in New Zealand

Starting a hardware business is tough. Between developing your first prototype, lining up suppliers, and…

web@et-id.comMay 20, 2025

Insight

Why Working With a Freelancer Can Be Smarter Than Hiring In-House

For many New Zealand companies developing physical products, hiring a full-time industrial designer can seem…

web@et-id.comMay 20, 2025

Insight

Tools of the Trade: The Software and Hardware I Use in My Design Workflow

As a freelance industrial designer in Auckland, I work across every stage of the product…

web@et-id.comJune 10, 2025