Insight and Project Stories

Here I share practical advice, behind-the-scenes looks at product development, and tools I use to take ideas from concept to production. Whether you’re a startup, manufacturer, or just curious about how real products come to life, there’s something here for you.

Insight

Rethinking Product Development Support

Insight

Framework for Exploring Hardware Product Ideas

An open sketchbook displays technical line drawings of geometric, hexagonal shapes from various angles, with arrows, diagrams, and notations, suggesting mechanical or structural design concepts.

Insight

Devalued Scribbles and the AI Design Trap

A disassembled black video game controller shell, missing buttons and internal components, is displayed on a dark background—an example of Industrial Design NZ with an emphasis on Design for Manufacture.

Insight

Building a 3D Print Quote Tool with Vibe Coding

An open sketchbook displays technical pen sketches of mechanical parts and cross-sections, reflecting the creative process of a Freelance Industrial designer. A black pen lies across the pages, and an orange pen rests nearby on a white desk.

Insight

Why This Foil Mounting Product Never Took Off (And What It Taught Me About Trust)

A black tabletop microphone on a tripod stand is connected by cables to an audio interface and a mixer, showcasing sleek Product Design NZ against a dark background.

Insight

Product Design Tips for Hardware Startups in New Zealand

A sketch by Evan Thomas of a sledgehammer head with a wooden handle, drawn in black ink on white paper in a notebook, rests on a wooden surface with a brown ribbon bookmark visible—showcasing Industrial Design Auckland flair.

Insight

Why Working With a Freelancer Can Be Smarter Than Hiring In-House

A 3D printer is in operation inside a glass enclosure, illuminated by bright LED strips. Framed pictures and other items are visible on the wall, reflecting the workspace of a freelance industrial designer skilled in CAD and Design for Manufacture. A display screen is visible below.

Insight

Tools of the Trade: The Software and Hardware I Use in My Design Workflow