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I will review your answers from the booking form and get back to you shortly. In the meantime, here is some light reading.

InsightRethinking Product Development Support
February 17, 2026

Rethinking Product Development Support

I've been freelancing for almost 2 years now and consulting for 12 years prior to that. One thing I've realised is that no job is ever the same. That being…
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InsightFramework for Exploring Hardware Product Ideas
February 3, 2026

Framework for Exploring Hardware Product Ideas

You’ve got a hardware idea sitting in a your mind, but not sure whats next? I've explored countless product ideas with potential clients and a common scenario is they see…
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An open sketchbook displays technical line drawings of geometric, hexagonal shapes from various angles, with arrows, diagrams, and notations, suggesting mechanical or structural design concepts.InsightDevalued Scribbles and the AI Design Trap
November 12, 2025

Devalued Scribbles and the AI Design Trap

AI has changed the game. A few lines of text, a click of a button, and you have a photorealistic render that would have taken a specialist studio days and…
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A disassembled black video game controller shell, missing buttons and internal components, is displayed on a dark background—an example of Industrial Design NZ with an emphasis on Design for Manufacture.InsightBuilding a 3D Print Quote Tool with Vibe Coding
June 16, 2025

Building a 3D Print Quote Tool with Vibe Coding

I first came across the idea of “vibe coding” on a few recent podcasts. The term intrigued me: the idea of guiding AI agents to build tools not by writing…
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